Project Description

United Way

United Way of Metropolitan Dallas

United Way of Metropolitan Dallas, one of the region’s largest non-profits, turned to Cooksey for support in elevating awareness of its programs, high-profile leadership and community impact.

Our comprehensive communications plan included specific strategies to position United Way as a trailblazer in addressing three major issues in our region — education, income and health. From coordinating press conferences and securing editorial coverage of the annual campaign and direct programmatic impacts, to facilitating opportunities for United Way executives and campaign volunteers to participate in trend stories related to its mission, we blanketed the regional media, highlighting United Way’s role as a sophisticated, high-impact, problem-solving organization.

MEDIA RELATIONS  |  LEADERSHIP POSITIONING

Download Case Study

United Way
United Way Annual Report