What is a mobile-friendly website?
Generally speaking, a mobile-friendly website is one that works well on a mobile device. This could be any mobile device, ranging from an iPhone, to an Android, to any medium sized tablet. Traditional desktop websites do not function well on mobile devices; the font is too small, the navigation too clunky, and the buttons too hard to click. A mobile-friendly website, also called a responsive site, will have larger text (making it easier to read) and bigger buttons (making it easier to click and navigate). It will even load faster than a traditional desktop website.
Why do I need a mobile-friendly website?
According to reports, 51% of interactions with digital media are on a mobile phone, so it’s important to make sure that the visitor experience is a positive one.
When a user loads the desktop version of your site onto their phone or tablet and experiences all the problems previously mentioned, they will more than likely leave it and visit the competitor (who probably has a responsive site). You never know when or where your target audience will visit your site, so it’s important that when they do, it works well.
In May of 2015, Google announced that, “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” This means that more people are statistically using a mobile device for searching over a computer.
Google has even gone so far as to give preferential treatment to responsive websites in their search engine rankings, meaning that if a website is responsive, it is more likely to appear higher on search results.
A mobile-friendly web experience is now extremely important; without question, it should be a prime focus for digital marketers.