Catholic Diocese: Digital Marketing
Cooksey has had a long-standing relationship with the Catholic Diocese of Dallas and has provided public relations and marketing services over the last several years for the Bishop’s Annual Appeal for Catholic Ministries. Up until 2018, the Bishop’s Annual Appeal was a weekend-long fundraising effort designed to raise enough resources for the entire year to support various programs and ministries throughout North Texas.
In addition to creating the campaign materials, including a new logo, brochure and pledge card, Cooksey developed a strategic digital campaign to transform the Diocese’s efforts into a year-long fundraising campaign. By sharing custom videos through targeted audiences on social media and embedded into eblasts, the Diocese expanded its digital presence making it easier to drive donors to not only donate online, but also have the option of contributing throughout the year.
These combined efforts have allowed the Catholic Diocese of Dallas to extend the Bishop’s Annual Appeal to be an ongoing successful fundraising program.