There are a lot of factors that come into play when redesigning your website. It is probably one of the last things on your mind as a business, but can be crucial to your long-term success.
Has your messaging changed?
Marketing strategy for most companies is fairly fluid. While you clearly don’t need to do a full site redesign each time you adjust your marketing goals, it’s a good idea to check often to be sure your site is still aligned with your current marketing plans. Branding is what makes buyers relate to you and your company by inspiring, persuading, motivating, and ultimately making them want to buy your product or use your service. Creative Market offers some great tips on brand identity.
How does it compare to your competitors?
When thinking about redesigning your website, it is important to see what your competitors are doing. Does your website match up? If you are hesitant to show your website to customers or prospects, then it might be time to consider an update.
Has it been longer than five years since your last redesign?
Design trends tend to change every three to five years. It is important for your website to stay current with these trends. Viewing a website that is from three-to-five years old can seem outdated when comparing it to a competitor’s website which has been designed within the past year or so.
Is it optimized for all devices?
Nothing is worse than going to a website on your phone, only to find that it has not been optimized for your device. You are forced to zoom in or zoom out just to navigate the site. It is complicated and is a sure-fire way to get a user to leave your site.
Are there broken links or bugs on your site?
Bugs or broken links on your website will lead to considerable frustration. Be sure to always check your site for any errors or discrepancies so that when a user engages your website, it is a positive experience and not a bad one.
Is your website hard to update?
Having a good Content Management System (CMS) like WordPress is a must for businesses these days. It will save time, and make it easier to keep your website up to date. WordPress is not the only solution; companies like Squarespace and Wix offer fairly easy-to-use solutions for website development.
If you answered “yes” to even two of these questions, then it is time to redesign your website. Here at Cooksey, we can make sure these issues have been addressed. So, give us a call if you think it’s time for a redesign.
Cooksey Staff
