Cooksey has shaped the creative strategy for FightNight over the past decade as part of its broader PR and marketing partnership with The Real Estate Council (TREC), Dallas’ leading commercial real estate trade organization. FightNight is TREC’s premier annual fundraiser and is also one of the largest annual gatherings for the local commercial real estate community, bringing together industry and civic leaders for an evening of professional boxing, casino gaming, dining and networking. Since its inception in 1989, FightNight has raised over $35 million for TREC Community Investors, TREC’s philanthropic arm, supporting work in underserved neighborhoods across Dallas.
industry
- nonprofits & events
- real estate
services
- creative services – branding and collateral
- event support
the challenge
Creating a fresh identity each year for a signature industry event
With a new event chair and theme each year, FightNight must continually feel fresh, exciting and memorable while maintaining the high standards expected of TREC’s most recognizable and important fundraising event.
Cooksey must interpret each chair’s unique vision and translate it into an engaging, original creative concept that feels distinct from prior FightNight events, captures the event’s energy and works across a wide range of formats – from the primary logo to invitations, program, bout cards, raffle materials, admission tickets, valet parking passes and other marketing collateral.
the strategy
Turning each year’s theme into a complete creative platform
Cooksey works closely with the FightNight chair and TREC executive team to understand the theme, explore creative possibilities and develop a visual direction that brings the concept to life.
Starting with the logo and core creative, Cooksey develops the typography, imagery and graphic elements that define the look and feel of that year’s event. The concept must be distinctive enough to give each FightNight its own personality while maintaining the overall brand identity and being flexible enough to work across every application.
Cooksey then carries the creative through the full suite of event materials, coordinating closely with TREC as content, sponsorship information and production requirements evolve. This hands-on approach maintains creative consistency while managing the many moving pieces and deadlines involved in a large-scale, signature event.
the solution
Delivering a distinctive event identity from concept through production
Each year, Cooksey turns the FightNight chair’s vision into a memorable creative campaign that carries seamlessly throughout the event. Cooksey combines creative strategy, design expertise and hands-on production coordination to take the concept from initial idea through final execution.
Across all collateral pieces, every element works together to reinforce the theme and create a cohesive look and feel. Cooksey’s work gives FightNight a distinctive creative identity year after year for an event that draws more than 1,000 guests annually and generates critical funding for TREC Community Investors’ critical work.
