Dallas Fort Worth International Airport (DFW) demonstrates its dedication to leadership and transparency in its annual report on environmental, social and governance (ESG) issues and performance. Cooksey was honored to be selected as DFW’s partner in developing its 2021 ESG Report. The project had a very tight deadline, and Cooksey rose to the challenge with an award-winning report—delivered on time, within budget and with 100% client satisfaction.
industry
- transportation & water
services
- creative services – branding and collateral
- sustainability / ESG assessment, planning & reporting
the challenge
Delivering Excellence on a Compressed Timeline
Building on a relationship that began with Cooksey successfully completing the DFW International Airport Strategic Plan 2016-2020, DFW later rehired Cooksey to complete its 2021-2024 Strategic Plan. In July 2022, the airport returned to Cooksey with another request: to complete its ESG report within a compressed timeline of eight weeks. Cooksey’s creative department mobilized to develop a custom template in collaboration with a GRI-certified consultant.
the strategy
Deploying Process-Driven Expertise for On-Time Delivery
Cooksey and the DFW Airport team scoped the project to include a kick-off meeting to determine roles; review of initial copy and storyline development by chapter/section; research into each completed section; scheduling and holding of interviews; content development by chapter/section; review of each chapter/section for complete coverage; initial and final GRI reviews; delivery of each chapter/section completed; creative and photo recommendations; creation of infographics; layouts coordinated between Cooksey/DFW Airport staff; proofreading and final edits/approval; delivery of final hi-res pdf version of the report to DFW Airport with edits incorporated; creation of two-pager including QR code for a link to the report; and delivery of board-ready materials.
the solution
Producing ‘Sustainability by Design’ with Award-Winning Creative
The deliverables from this work included “Sustainability by Design,” a custom-designed, expertly written ESG report aligned to GRI Standards, covering DFW Airport’s fiscal year 2021 (October 1, 2020 to September 30, 2021), and associated board materials. The report earned recognition from the 2023 MarCom Awards in the ‘Annual Report – Corporate Social Responsibility’ category and was a finalist in the 2022 Dallas PRSA Pegasus Awards.
