Randy E. Pruett, ABC

Randy E. Pruett, ABC

Senior Vice President and Account Manager

Randy will know what you want and need before you do. Never one to shy away from projects or social events, he’s often the organizer, host and “chief cook and bottle washer.”

He has more than 30 years of success turning visions and strategies into solutions and results for clients. Randy’s background is in philanthropy, food and beverage, retail, technology, financial services and association management with expertise in marketing communications, public relations, project management, special events, crisis support, mergers & acquisitions, sales operations, brand management and writing.

Perhaps the best testament to his work are the results, which have appeared in The New York Times, The Wall Street Journal, Inc Magazine, USA Today, The Guardian, Boston Business Journal, Calgary Herald, Texas CEO Magazine, Asahi Shimbun, Financial Times, The Dallas Morning News, CNN, PBS, NPR and MSNBC.

Randy is the author of A Dream as Big as Texas, a historical overview and coffee table book. He was honored as “Dallas Communicator of the Year” and is a past president of the International Association of Business Communicators. A four-time FEMA-certified crisis communications expert, he also has earned Accredited Business Communicator (ABC) and Certified Association Executive (CAE) designations. Randy graduated from the University of North Texas with a degree in journalism and political science.

What inspires you?
I like to make a positive difference in the lives of family, friends and co-workers. This is done by caring, being enthusiastic, earning trust, building people up, standing your ground, thinking big, treating everyone fairly, sharing ideas, acknowledging contributions of others, communicating regularly, keeping promises and staying true to yourself.

What are your favorite hobbies?
I’m a competitive cook, avid blogger, passionate art collector and regular party giver.

What can’t you do without?
My dogs and my iPad…best of all, pictures of my dogs on my iPad.

Why are you passionate about public relations?
Brands and organizations often mishandle the media, either because they don’t understand how information spreads or because they try to manipulate the system. Social media adds fuel to the fire. What happens in Vegas now stays on Facebook, Twitter, Instagram, YouTube and Wikipedia. In my job, no two days are alike. Solving problems is satisfying. Every project is a workout for the brain. Powerful public relations and messaging, paired with first-rate relationships with journalists, make for excellent storytelling and bottom-line results.