Month: September 2023

How To Get The Most Out Of UnSummit: PR Evolving

When my UnSummit co-chair, Emily Bruce, and I began working on this year’s conference, one of our initial tasks was developing our event theme. As we discussed what we envisioned for the UnSummit and what we’d want to see as attendees, the idea of evolution kept popping into my head. As PR practitioners, we’ve all witnessed the evolution of the newsroom, the integration of more technology into our work and even the changes in how many of us go to work each day – from flex schedules to hybrid, remote and more. It’s why the theme PR Evolving became the perfect building block for PRSA Dallas’ first post-Covid, in-person UnSummit.

We’ve planned a day filled with dynamic speakers on everything ranging from what it took to tackle an evolving crisis at the Dallas Zoo and the latest DEI business insights from the Dallas Regional Chamber to the ethics of AI and learning how to leverage it safely and efficiently. And we even have a meditation practice mixed in with the great networking that only comes at in-person events. With so much content, we want to ensure everyone takes full advantage of UnSummit: PR Evolving, so I’d like to share a few tips on getting the most out of your experience.  

1. Get ready to network. Can you believe it’s our first in-person UnSummit in four years?! If that doesn’t resonate as an opportunity for networking, I don’t know what does. If you’re going solo, take a chance and sit next to someone you don’t yet know. If you’re going with your team, take time to break off and work the room a little bit. To get outside my comfort zone, I set a goal of trying to meet at least three new people at every event I attend. Do what works for you but take advantage of the time together. You never know whom you might meet and the connection it may provide now or down the road for new business, a job opportunity or friendship. And, if you have the time, plan and schedule a get-together with someone or a group of friends following the UnSummit. Who doesn’t love an early Friday happy hour? 
2. Come prepared and follow up. It may seem obvious, but often the obvious is the first thing we forget. When planning for your day at UnSummit, have your phone fully charged (with a battery pack on hand if you think you might need it) and bring your favorite tools for taking notes and plenty of business cards – they’ll come in handy with all the networking. If you’re like me, you may not always be great at keeping track of the business cards you receive. I’ve learned to take photos of the ones I receive or, better yet, use the moment to ask if it’s ok to connect on LinkedIn and do it then. It’s challenging and extra work, but if you make an interesting connection, send a quick follow-up note after UnSummit. 
3. Keep what you’ve learned top-of-mind. Our speakers will offer great industry insights, best practices and forward-looking thinking. You want to ensure you walk away with as much knowledge as possible, so when you take notes, do it in a way that what you learned will still be fresh once you’re back in the frenzy of home/work life. I find that even if I take copious notes, it helps if I write down the speaker’s name and company along with three to four specific takeaways with a flagged detail to follow up on, learn more about or perhaps suggest as an opportunity for our agency.  You (or your company) are paying valuable dollars to attend the UnSummit, so make sure you make it worthwhile. 
4. The shameless plug. Finally, It would be wrong if I didn’t do my job as co-chair and remind all of us that PRSA Dallas is only as strong as the members who actively engage in and support it. So, in addition to registering yourself, invite a friend or a colleague who works in PR but may not be familiar with PRSA. UnSummit is also a great way to introduce young professionals to PRSA’s educational and networking opportunities and benefits. And finally, consider becoming a sponsor for the UnSummit. Not only do the dollars support continuing education for our region’s PR professionals and help PRSA provide excellent programming, but they can also reap benefits for your company, including greater awareness, job candidates and possibly new business. You can register and learn more about sponsorships here:https://prsadallas.org/meetinginfo.php?id=221&ts=1690486751

By Mary Kate Jeffries, Vice President & Real Estate and Development Practice Leader

The Impostor Syndrome: Hopelessly Lost but Making Good Time

Do you ever feel like a phony?

You might be an accomplished professional with a distinguished education, polished resume, remarkable achievements and the respect of colleagues and co-workers. Yet, day-in and day-out, you feel like you’re going to be discovered as a fraud any minute now.

Negative comments or actions are amplified and self-doubt convinces you that you’re not qualified to be where you are. Somebody’s going to find out. Oh, you’ve picked up enough along the way to fake it, but how much longer can that last?

You’re not alone.

Mentalfloss.com said ‘Impostor syndrome’ is “a distortion of thinking that makes (people) believe they’re actually incompetent, unintelligent and lazy. They’re convinced they’re faking their way through their accomplishments, and one day, they’ll be found out – exposed for the frauds they believe themselves to be.”

In her now-famous 2012 TED Talk, Harvard Business School Professor Amy Cuddy, Ph.D., described her own experience with Impostor syndrome after her brain injury that threatened her academic future.

“I fought my way back—very slowly—and eventually finished college and persuaded someone to take me on as a grad student at Princeton,” Dr. Cuddy explained in an article on leanin.org. “But for years afterward I was haunted by Impostor fears. Every achievement led me to feel more afraid, while even the smallest failure confirmed my belief that I didn’t belong. ‘I’m not supposed to be here’ ran through my head over and over.”

Dr. Cuddy describes an antidote to this kind of anxiety as presence, that is the ability to inhabit and trust the integrity of one’s own values, feelings and capabilities. “This capacity for presence is the seedbed of confidence, courage and resilience required to rise to even the most daunting of life’s challenges.”

Ironically, the majority of folks that can identify with Impostor syndrome are actually very high performing individuals with ‘mad skills.’ They are not usually, however, afflicted with ego or, consequently, self-confidence.

Two of the biggest problems with Impostor syndrome are that it can hold you back and can become a self-fulfilling prophecy. If you believe you don’t deserve the credit or success you’re experiencing, the chances are you won’t be apt to branch out, push the envelope and try to accomplish more. Even worse, if you believe fervently enough that you are not deserving of your own accomplishments, you can dwell on negative comments and mounting self-doubt and will wind up imploding your career. That is no good for you or for your agency.

How To Combat Impostor Syndrome:

1. Say ‘Impostor syndrome’ aloud. Just verbalizing it helps reduce its impact. Aloud it actually sounds pretty ridiculous.
2. Keep a list of your accomplishments. Refer back to it as often as needed to realize it is real.
3. Celebrate ‘Impostors’ in your agency. Recognize and celebrate the good work of your people, especially those that may fall into this category. It’ll help them and, in doing so, you.
4. Fake it til you make it. Even if you don’t believe yourself to be a legitimate success, act like one until you achieve the ‘presence’ Cuddy speaks of.
5. Invest your accomplishments in your agency. It’s a subtle distinction but consider your accomplishments to be that of your agency. Not that you should wash your hands of your good work, but consider that you work on behalf of your agency and that your good works are their good works. In other words, it helps legitimize your accomplishments if you ‘share the wealth.’
6. Seek a mentor. Chances are you will find someone that has experienced the same degree of self-doubt. Knowing that you are not alone can help overcome the effect.
7. Mentor someone else. You will be less likely to discount your own expertise or accomplishments if part of your responsibility is to pass along professional life wisdom to others.
8. Acknowledge the people around you that got you where you are didn’t make a mistake. Muse.com says “Don’t doubt the intelligence of those who have promoted you, hired you, or offered you opportunities. They have made deliberate choices based on your experience and potential. You really do deserve to be there.”
9. Realize that ‘Impostor syndrome’ is a symptom of success. Again, comsays that if you’re feeling like a fraud, believe it or not, you’re probably doing something right.
10. Write a blog. It leads others to the notion that you know what you’re talking about.

By Tom Bryson, Vice President & Public Sector Practice Leader