process
We call Cooksey’s systematic client service methodology our “Triple E’s”… a.k.a. the Essential Expertise Experience. This means we tackle each engagement with an analytical approach in which we humbly ask incisive questions; research and think deeply about each client’s unique challenges; devise smart solutions focused on what’s most essential and impactful; and then evaluate outcomes against the stated goals before refining or ramping up the program.
listen and
learn
We may be communications experts. But we’re also modest enough to know that each client knows their business best. That’s why we start by asking loads of questions. Then we listen actively and intently, discerning nuance and assuming nothing. Because the best work requires a crystal-clear understanding of the issue at hand, and where a client most needs help.
explore and
evaluate
Now we really dig in, seriously studying each client’s issue, stakeholders, competition and more. We also seek out the wisdom of other subject matter experts and mine our own colleagues’ deep, industry-focused experience. This helps us devise strategic communications solutions that reflect not only “what our gut is telling us,” but also have a solid grounding in empirical evidence and time-tested techniques.
develop and
deliver
Here’s where our impactful ideation kicks in. Drawing on the powerful insights derived above, our team of professionals consciously collaborates to connect all the dots. This allows us to craft the highest-quality communications programs, tactics and materials that move the needle. We get the client’s message out to the right people, at the right time, in the right way, and we also deliver solutions that deepen the client’s stakeholder engagement efforts and meaningful connectivity.
assess and
adjust
Ultimately, it’s all about results. Communications strategies aren’t smart if they don’t drive towards the right outcomes. Marketing materials may look or sound impressive, but if they’re not effective, what’s the point? We get it. That’s why the last step in our process involves assessing what was done, how it measured up to the client’s objectives, and where we could perform even more powerfully going forward.
practice areas
professional services
High-profile architectural, engineering, construction, financial services and legal services providers turn to the Cooksey team for a broad range of communications solutions that build brands, enhance reputations, increase awareness and support critical business development objectives.
public sector
Cooksey is a trusted advisor to cities, counties, community development organizations, school districts, universities, and infrastructure planning or advocacy groups for their most critical communications needs.
real estate & development
Our team is deeply experienced at creating and managing strategic communication programs for some of the nation’s leading real estate developers, economic development agencies, brokerage firms, title companies and industry-related service companies.
sustainability
Cooksey is proud to support a range of clients whose initiatives contribute to sustainable development and social impact in communities throughout Texas and nationwide. Augmenting our three other practice groups, our Sustainability team provides strategic counsel, publicizes CSR initiatives, and develops comprehensive assessments and turnkey ESG and CRA reports, among a host of other services.
services
- communications assessments & planning
- corporate social responsibility
- creative services – branding and collateral
- creative services – web and digital
- crisis communications & issues management
- executive coaching & training
- internal communications
- key message development
- market entries
- marketing strategy & planning
- media relations
- public involvement & stakeholder engagement
- special events
- sustainability / ESG assessment, planning & reporting
- thought leadership positioning
clients
government & economic development
professional services
real estate
transportation & water
education
nonprofits & events
energy & power
