Cooksey partners with the Irving Economic Development Partnership (IEDP) to showcase the pro-business community of Irving-Las Colinas, recognized as the “Headquarters of Headquarters” in Texas and home to more Fortune 500 companies per capita than any other city in the state, including Builders FirstSource, Caterpillar, Celanese , Commercial Metals, Darling Ingredients, Fluor and McKesson. Irving-Las Colinas enjoys one of the most central locations in North Texas with convenient access to both Dallas Fort Worth International Airport, part of which is located in Irving, and Dallas Love Field, making it an ideal location for companies to call home. The city also offers a business-friendly environment, numerous lifestyle amenities, including Lake Carolyn and the Toyota Music Factory, diverse housing and a skilled and educated workforce, all focused on attracting relocating and expanding businesses.
industry
- government & economic development
services
- crisis communications & issues management
- key message development
- marketing strategy & planning
- media relations
- public involvement & stakeholder engagement
- special events
- thought leadership positioning
the challenge
Differentiate Texas’ “Headquarters of Headquarters” in a competitive pro-business region
Irving-Las Colinas sits in one of the most pro-business regions both in the state of Texas and in the nation, and, as one of the largest media markets in the country, competition remains strong to stay at the forefront of ever-changing news cycles. While Irving-Las Colinas offers an unparalleled experience for companies considering relocation or expansion and the Irving Economic Development Partnership was recognized by companies for its expertise in providing a turnkey relocation and expansion experience, the Partnership also recognized the need to better highlight its offerings and successes to standout among the crowded North Texas landscape.
the strategy
Provide consistent communication that targets key audiences across multiple channels
Cooksey provides strategic communications efforts for the Irving Economic Development Partnerships that focus on consistent communications across multiple channels that target specific key audiences. In its work as the Partnership’s agency-of-record, Cooksey’s efforts help set the city apart and showcase its unique location within the region, its solid infrastructure, its numerous amenities that appeal to both C-level executives and their employees and the deep expertise of its economic development team, who work hand-in-hand with companies as they consider relocating to or expanding in the city.
the solution
Execute complementary marketing and public relations initiatives that showcase Irving-Las Colinas’ longstanding reputation as pro-business community
Strategic communications services on behalf of IEDP have included developing a video that highlights Irving-Las Colinas’ attributes, including its unique “10-Minute Life”, the city’s convenient lifestyle where all necessities and amenities are accessible within a 10-minute transit. The video offers an inside look into Irving-Las Colinas’ many corporate and business office choices and their proximity to two world-class airports and numerous high-quality housing, dining, entertainment and outdoor recreation options.
In addition, Cooksey employs media relations and paid content strategies to continually keep Irving-Las Colinas top-of-mind among site selectors, corporate executives and real estate developers searching for potential relocation and expansion options. These include earned and paid media announcing the city’s latest real estate deals and notable community differentiators within leading publications such as Texas CEO, Business Facilities, Texas Town & City, Site Selection, D CEO, the Dallas Business Journal, The Dallas Morning News, NTX Inno and more. Cooksey also leverages Irving-Las Colinas’ most notable real estate developments for awards program submissions, including the new build-to-suit CHRISTUS Health headquarters expansion and the new 400,000-square-foot Wells Fargo campus, the region’s largest development in recent years. In addition, Cooksey’s efforts include raising the profile of Greater Irving-Las Colinas Chamber of Commerce and IEDP CEO, Beth Bowman, as a statewide and industry thought leader, through key media placements and strategic social media programming focused on LinkedIn.
