Founded by a group of Dallas teachers in 1931, Credit Union of Texas has provided financial services to members throughout North Texas for nearly 100 years, offering nearly 20 branches throughout the region. In addition to continuing to grow its North Texas footprint, the company recently began market expansions throughout East Texas beginning in Gilmer, Texas, which also includes the credit union’s first Commercial Solutions Center with numerous others planned. Cooksey was tasked with developing a strategic communications program to elevate CUTX’s brand in a competitive North Texas landscape and introduce it to its new East Texas audience.
industry
- professional services
services
- crisis communications & issues management
- key message development
- market entries
- marketing strategy & planning
- media relations
- thought leadership positioning
the challenge
Highlight How CUTX’s Community Engagement Model Builds Trust
As a trusted partner to CUTX, Cooksey deployed a strategic communications plan that includes elements focused on showcasing CUTX’s community engagement model. These efforts included media relations support, developing thought leadership content and managing an extensive awards nomination program to bolster CUTX’s credibility, showcase its industry expertise and feature its member-focused initiatives.
the strategy
Establish CUTX as a Leader in the Credit Union Space Through Strategic External Communications, Timely Thought Leadership and Strategic Awards Competitions
As a trusted partner to CUTX, Cooksey deployed a strategic communications plan that includes elements focused on showcasing CUTX’s community engagement model. These efforts included media relations support, developing thought leadership content and managing an extensive awards nomination program to bolster CUTX’s credibility, showcase its industry expertise and feature its member-focused initiatives.
the solution
Leverage CUTX’s Community Efforts to Propel Its Growth
Through strong relationships with local, community-based and financial trade media, Cooksey earns coverage in some of the North and East Texas region’s most prominent publications about CUTX’s efforts in each of the communities it serves, including The Dallas Morning News, Dallas Business Journal, D CEO, Tyler Morning Telegraph, The Financial Brand, Credit Union Times and CU Today. Cooksey also develops and places bylines that highlight CUTX’s community engagement efforts in key credit union publications. Furthermore, Cooksey facilitated CUTX’s entry into the IABBB International Torch Award for Ethics and Dallas Business Journal Leaders in Diversity Award, which it was awarded, the D CEO Corporate Citizenship Awards and its recognition as Business of the Year by the Allen Chamber of Commerce. CUTX CEO Eric Pointer also received the CRMNEXT Right on the Money Award, which celebrates innovation and ingenuity among credit union leaders, for CUTX’s work in its various communities.
