American National Bank of Texas, founded in 1875 in Terrell, Texas, first contacted Cooksey in March 2023 for advisory services and PR support. Cooksey’s scope of work has grown to cover more strategic communications services, including an integrated marketing and communications plan, messaging, media relations, community relations and philanthropic engagement. ANBTX has leveraged Cooksey’s wins, including top-tier media coverage, to grow its reputation throughout North Texas. Cooksey has also helped ANBTX make strategic relationships to expand into emerging markets, including Southern Dallas County.
industry
- professional services
services
- corporate social responsibility
- market entries
- media relations
- thought leadership positioning
the challenge
Transforming a Traditional Brand into an Impactful Innovator
Positioning a traditional company for emerging opportunities calls for cultural change and organizational readiness. The bank’s leadership has made strides in its internal and external communication practices. Cooksey is focused on making the bank’s marketing and communications efforts more cohesive. Cooksey works alongside Imaginuity, ANBTX’s advertising agency, to better align messaging.
the strategy
Leveraging Media Coverage and CSR Strategy for Community Impact
Cooksey has supported ANBTX on several initiatives. This includes PR strategy, executive positioning, media training, developing a framework for corporate social responsibility (CSR) efforts and drafting press releases about ANBTX’s Ignite Home Loan Program and its ongoing efforts to strengthen its presence in South Dallas.
the solution
Elevating Brand Awareness to Further Financial Inclusion and Change Lives
ANBTX is committed to serving and strengthening their communities, not only through providing best-in-class financial services from local North Texas bankers, but also through volunteerism, affordable homeownership, financial education and economic support. Cooksey will continue to highlight the bank’s community partners, charitable organizations and civic organizations, so ANBTX can grow relationships with local communities, customers and those in need of financial services, guidance and education.
